Journal

  Our signature Cashmere Wrap is the perfect luxe layering piece, embodying timeless beauty and effortless style.  Cashmere is one of the finest natural materials, soft and sensual, nurturing and enveloping. Our philosophy when it comes to natural materials, is to engage the lightest touch, honouring what nature has created so beautifully. The sustainable harvesting of cashmere honours the natural moulting cycle of the cashmere goat. Goats moult their undercoat once a year in spring, triggered by the arrival of the spring grass. Herders gently comb the cashmere, a process that is beneficial for the goat. If the herders fail to comb the cashmere, it...

What does treading lightly on the earth mean to you?   Our connection with the earth and respect for the land means that sustainability is at the core of everything we do.   We are a part of nature, just as the plants and trees are. In a fast paced, urbanised world, more and more reliant on technology, we can easily forget and find ourselves in a state of nature deficit, disconnected from the wellbeing benefits that nature so generously offers us, and disconnected from a desire to protect and nurture the environment that sustains us. Our approach to treading lightly prioritises:...

At Inu, we embrace and encourage meaningful connections of the heart – connection with self, with others, with nature and the world around us. Feeling a sense of connectedness awakens the calm, peace and joy that exists within.   Our goal is to create quality, thoughtful garments that honour you, your unique story, your journey as a woman, and the connections that are important to you in your active life.   To be connected to self is to live from the inside out, drawing on the energy that exists within, making choices that support and express your uniqueness.   Inu [in-you] is a...

  Inu8 is a collection of 8 activewear staples that allow you to move through your day with ease, comfort and style … You will need less to experience more. “Simplicity is the ultimate sophistication.” – Leonardo da Vinci   The concept of simplicity and living with less - also known as minimalism - is a concept that can be applied to decorating, architecture, art and fashion. It is inherently sustainable, and we believe should be applied to all aspects of modern sustainable living.   Simplicity is about appreciating the small things in life, it is a reminder that we can so...

As we start our journey together we'd love to share a little about us.     After spending the first 25 years of her career as a lawyer, Cas developed her skills in product design and development and worked to successfully launch a range of high-performance sports apparel. Whilst the onset of the pandemic brought an early conclusion to her most recent endeavour, she was left with a sense that she had been preparing for what was yet to come.     “Inspired by the concept of the capsule wardrobe, I wanted to create a discreet collection of garments that would...