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Simplicity is the underlying principle that guides our hands and hearts. It is a way of being that removes complexity in an effort to focus on what really matters. 

Classic, timeless styling with a focus on 8 ‘All You Need’ pieces invites you to experience more ease and flow.

"Simplicity is the ultimate sophistication." - Leonardo da Vinci


Inu pronounced ‘‘in-you” is a reminder that everything we need is within. We believe that to be well is to nurture the connection we have with self, others, and the world around us.

Our intention is to create quality, thoughtful garments that support and honour you, your wellness journey, and the connections that are important to you.


Mother Earth is our energy source and provides the inspiration for our collection.

We choose to partner with ethical suppliers, working together to source sustainable natural and recycled materials. Our concept offers women a conscious and ethical alternative.

Inu's journey will always be respectful, our intention is to tread lightly and always look for ways in which we can improve. 

Learn more about our approach to sustainability and how it guides the fabrics and materials we use.