Simplicity
Simplicity is the principle that guides our hands and hearts. It is a way of being that clears away complexity so we can focus on what truly matters.
Our capsule of “All You Need” pieces invites ease and flow into daily life. With timeless styling, flattering fits, and understated detailing, our designs transcend fleeting trends to become enduring essentials.
"Simplicity is the ultimate sophistication." – Leonardo da Vinci
Connection
Inu, pronounced “in-you,” reminds us that everything we need is already within. To be well is to nurture the connection we have with ourselves, with others, and with the world around us.
We design thoughtful garments that honour your wellness journey, supporting you in cultivating presence, confidence, and meaningful connection.
Sustainability
Mother Earth is our source of energy and inspiration, guiding the materials we choose and the way we create.
We work in partnership with ethical suppliers to source sustainable, natural, and recycled fabrics. Our capsule concept offers women a conscious, considered alternative—proof that style and responsibility can live in harmony.
Inu’s journey will always be respectful. Our intention is to tread lightly and continuously seek new ways to improve, honouring the planet we all call home.
Learn more about our approach to sustainability and how it guides the fabrics and materials we use.
